Why You Need to See Yourself as a Unique Brand
“Great brands engender Instant Recognition, Preferred Positioning & Loyalty.” — LJK
Zero In on Yourself
See Yourself as a “Brand”, then Create & Manage It
You Need to Be Visible
Don’t underestimate the hurdles Digital Obscurity creates
24/7 Search Engine
Optimize Profiles to Work For You, Not Against You
Realize More Value
See your Social Graph as one of your most valuable assets
What is The Process Like?
1. Identify the Types of Problems You Love to Solve
- LinkedIn’s culture expects you to help others first, not just promote yourself
- Focus more on what you’ve done than where you’ve been
2. Share the “Running Themes” in Your Career
- We’re always drawn to what we enjoy, even if it’s a side hustle or a volunteer role
- Identify what you’re naturally attracted to and include those opportunities in your profile
3. Get Endorsements & Recommendations – Social Proof
- Request kudos for skills, expertise along with well-thought out testimonials
- We can never speak as well about ourselves as others can about us
- Be sure to reflect the soft-skills as well as the accomplishments
Ready to Create Your Unique Brand?
I’m here to help you step
outside your comfort zone!
